(NYSE: NUS) announced today that it was awarded a 2005 American Business Award at the annual American Business Awards ceremony in New York City on June 6. Nu Skin Enterprises won the award in the Most Innovative Company category for the Pharmanex® BioPhotonic Scanner, a unique nutritional testing tool developed by Nu Skin Enterprises’ Pharmanex division.

The award was given in recognition of the Pharmanex® BioPhotonic Scanner for the Most Innovative Company among contenders with more than 2,500 employees, competing against other finalists Oracle Corporation and PACCAR Inc. Last year’s winner in the same category was United Parcel Service (UPS).

About the Pharmanex® BioPhotonic Scanner
The Pharmanex® BioPhotonic Scanner is the first to use innovative laser technology to non-invasively measure the concentration of carotenoid antioxidants in the body’s tissue; antioxidants protect the body at the cellular level against the effects of aging and the environment. The Scanner score provides a scientifically validated measurement of how a person’s diet and supplementation program is protecting his or her body’s cells and overall nutritional health. By consistently tracking carotenoid antioxidant levels in the body, consumers are equipped with the knowledge to maintain a lifestyle and nutrition program that will help boost antioxidant levels and maintain proper nutrition and health. Currently, over 4,000 Scanners are in operation throughout the world and over two million people have been scanned.